FOR IMMEDIATE RELEASE
Boral® USA to Demonstrate Innovative Products at 2013 Greenbuild International Expo
Industry-leading building solutions in sustainability, performance and style will be on display
PHILADELPHIA (November 2013) – Known for exterior building solutions that exemplify sustainability without compromise, Boral USA will offer an exciting look at its products as an exhibitor at the Greenbuild International Expo to be held on Nov. 20–21 in Philadelphia. Boral will provide exclusive demonstrations showcasing innovative product features from its bricks, roofing, stone and trim divisions. Members of the press and other attendees are encouraged to stop by booth #3249 for an up-close view of the products and interviews with Boral representatives.
As the complete exterior cladding solutions provider for the U.S. construction industry, Boral delivers superior quality building products that not only guarantee long-term performance, timeless beauty and curb appeal, but also offer cost savings and a smart long-term investment. Manufactured in America using advanced and sustainable production methods, Boral’s building products are beneficial to the environment as well as the economy.
Attendees at the Greenbuild International Expo can view and learn more about:
Boral Bricks are among the most energy-efficient, weather-resistant and beautiful building materials available. Made from 100 percent genuine clay and shale, Boral Bricks offer attractive textures and exquisite colors proven to stand the test of time.
A brick cavity wall display will be on view at the Boral booth to illustrate a residential brick drainage wall system and how it contributes to a more energy efficient home. A one-inch airspace between the brick and house wrap provides insulation and helps to prevent moisture from entering the home. This insulating air space in the cavity wall construction also enhances bricks’ thermal mass properties– absorbing heat in the summer and cold in the winter, maintaining more constant temperatures and comfortable interior environments.
Boral Roofing LLC
Boral is the first clay roof tile manufacturer in the world to receive the prestigious Cradle to Cradle Gold Certification at its US Tile® by Boral® clay tile plants. All of the US Tile by Boral products have a recycled material content of up to 59% and come in luscious, rich, kiln-fired hues with unrivalled color retention. Both Boral clay and concrete roof tiles are available in the most vibrant array of Cool Roof colors and many meet or exceed the Energy Star reflectivity threshold. A diverse selection of Boral Roofing’s clay and concrete roof tile’s will be showcased at the Boral booth.
A mini-heat exhibit will demonstrate the high thermal mass properties of Boral’s roof tile products, which help reduce peak energy demand and maintain the temperature level in living spaces. The display will highlight the advantages of roof tile over asphalt shingles by showing the temperatures generated and sustained on an asphalt roof versus a tile roof after exposure to heat. Boral’s roof tiles provide deep energy savings, as they reduce the transfer of heat into the attic space by 70% compared to asphalt shingles and other roofing materials. In addition, they contain no chemical preservatives and are 100% recyclable.
Boral Stone Products
Versetta Stone® is a cement-based manufactured veneer made from a minimum of 50 percent recycled content as validated by UL Environment™. This National Association of Home Builders Green Approved product replicates the beauty and craftsmanship of authentic stone masonry, but is a panelized product installed with a nailing fin for easy application in the remodelling sector.
Rated for wind resistance of up to 110 miles per hour, Versetta Stone® panels provide superior performance in all weather conditions. Third-party evaluators recently confirmed that Versetta Stone® is suitable for use as an exterior wall covering assembly over insulation without wood structural panel sheathing. Attendees at Greenbuild will have the opportunity to see this assembly first hand directly over foam wall sheathing.
Other innovative building solutions by Boral Stone Products will also be on view, including Cultured Stone® manufactured stone veneer products. Available in more than 100 colors and containing a minimum of 54 percent recycled content, they add beauty and value to any building. Cultured Stone® is the only product line in the building industry to hold GREENGUARD Gold Certification, which represents the most rigorous building product emissions criteria to date.
Boral TruExterior® Trim
Boral TruExterior® Trim is the first and only exterior trim product to be awarded a Cradle-to-Cradle Silver Certification. A pioneer of the poly-ash category of the exterior trim market, this product includes a minimum of 70 percent recycled materials as certified by the Scientific Certification System. Boral TruExterior® Trim offers exceptional performance and true versatility, as it is reversible and can be painted any color.
Greenbuild attendees will have the chance to see Boral TruExterior® Trim in action with workability demonstrations including the routing and fastening of this innovative building material. Boral TruExterior® Trim offers an optimal solution for a variety of non-structural applications including fascia boards, soffits, frieze boards, rake boards, garage door casings, window surrounds and door trim.
Contact: Carol Ruiz
NewGround PR & Marketing
O: (310) 437-0045
C: (310) 892-4744
About Boral USA: Headquartered in Roswell, Georgia, Boral USA is the holding company for Boral’s US operations, which include leading manufacturers in the building material industry. Boral USA’s subsidiaries include Boral Bricks, #1 manufacturer of clay brick in the United States; Boral Roofing, the nation’s leading manufacturer of clay and concrete roof tiles; Boral Stone Products, manufacturer of Cultured Stone® the most recognized brand of manufactured stone veneer; and Boral Composites Inc., manufacturer of Boral TruExterior® Trim, the #1 brand of poly-ash exterior trim products.
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